Saturday, January 12, 2008

How to get started with affiliate marketing?

I'm sure that many of you are interested in affiliate marketing due to the flexibility it gives. Perhaps you just want to make a few extra dollars or pounds for your next vacation or to save for retirement. That is ok too! You can put as much time and effort into affiliate marketing as you want because you are your own boss.

The problem for many is how to get started and people make some bad decisions, waste thousands of dollars on gimmicks, and then give up. You won't be making thousands of dollars per day unless you spend hundreds on advertising your sites, but you don't have to! I have been doing affiliate marketing since September 2007 and I haven't spend on advertising at all except for a coupon I got for Google Adwords for $25 I got from my web host. Without spending a dollar on advertising, I made almost $400 in December even though I've only been doing this for a couple hours a day for a few months. If I had put in 40 hour weeks I would have made much more.

Here are the basic steps involved:

1. Plan! What kinds of products and services do you want to promote? Pick something that interests you and that you have at least a little knowledge about. If you love to cook, you might want to have a website about gourmet foods and kitchen products. If you like sports, perhaps you'll go for exercise equipment, supplements, and sportswear. In any case pick a topic you enjoy! It will be difficult to motivate yourself to work if it isn't something you like.

2. Brainstorm! Make a mind-map of the topic that you chose and then make an outline and think about how you might organize your website. Also think about the visual aspects of your website so that it will also be attractive. Decide what kind of interactive or social features will benefit visitors. What kind of content will you use?

3. Pick a name! You need to give your website a name so make a list of possible names based on your topic and mind-map and put them in order.

4. Sign up for web hosting! You need a home for your website, so sign up for a cheap shared web hosting account. I recommend signing up with BlueHost or HostGator. In fact, I am currently using Bluehost for all of my current websites.

5. Register your website when you sign up for hosting.

6. Start your site using either HTML pages or a CMS program such as Joomla, WordPress, or Drupal. There are advantages and disadvantages to each. Many web hosts have a quick install option for CMS or blogging software. Both BlueHost and HostGator have special quick installs for WordPress and Joomla! called Fantastico.

7. Sign up for affiliate marketing programs for your topic. I recommend starting out with .

8, Start adding content and mix relevant and useful affiliate links in with your content. Don't hard sell! You are providing a benefit for the visitor.

9. Integrate a website statistics service into your website, so you can see what works and what doesn't. I suggest using Google Analytics which is free. Also check your statistics in the affiliate network to see where your sales are coming from and which programs are converting to sales.

10. If a program doesn't convert and you know that your content is good, replace the program with one of another merchant and see if you get better results. When I first started I had used some programs that just wouldn't convert. I tried some others and they did. What do I mean by convert? Your statistics will tell you when a visitor clicks on an affiliate link on your website, If the visitor makes a purchase on the merchants site and the sale registers, it "converted". In other words, the click through converted into a sale.

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