Divide your business website content & design according to different target groups and demographics

When you start to determine what content will be added to your business's web site, consider dividing the content according to the type of visitor you'll have.

 Divide content according to target demographics and consider their needs and what they are looking for.

An educational site could divide its content into levels of knowledge, classes, or divide teachers and students. It could even divide the content into subjects.  By determining this before you start writing and coding your site, you'll save time.

After you divide your market, say  teachers and students, ask yourself  what their goals and needs would be.

You could determine that teachers need teaching ideas, lesson plans, and activities whereas the students need activities, tips for learning, reference and practice material.

How would you divide your target users? What are their goals, needs, and what are they looking for?

How would your website design be different for different visitors?

Would a site for children and a site for teenagers look the same as a site for 55+?

Would a site for mechanics look the same as a site for accountants?

Consider both page layout and colors when designing your business web site.