Monday, November 26, 2007

Print-on-Demand or POD services can give you another income stream

Make money at home with PODs


I've mentioned different ways people make money online, but here is one that I have only mentioned in passing. Print-on-Demand services, or POD are relatively new to the internet and have been getting better and better.

Why you should use a Print-on-Demand Service


Lets say that you are creative and you write books, paint, draw, take photographs, etc. That's great. You probably have CDs full of your photos and sketch books full of drawings, right? Probably only your closest friends have seen any of your work. Why not share it with the world and make some money so you can by more paint, paper, computer memory, a better digital camera, etc.?

Perhaps the money isn't important to you, but I bet you could use the money to buy better supplies or pay your internet or web hosting bill.

With these systems you upload images or text, make your products, set markups, and then you just get the word out while the sales slowly trickle in. You don't have to worry after that.

The process



  1. You should first compare the pods for the features and the type of printing that you're looking for art, text, gifts, etc.

  2. Once you have selected your first POD, create an account. If your funds are limited go with a free account.

  3. Create a shop or store. Typically the name of the store is the same as your user name (if your username isn't your e-mail address)

  4. Configure your store's title, your photo, your profile or shop info, etc.

  5. Configure your shop or store's colors and log. Not all PODs allow this, so do what you can.

  6. Upload your images. Upload only images or text. Only upload what you plan to use. You can always upload more files later.

  7. Create categories and subcategories for your products. No one wants to scroll through hundreds of mixed up products.

  8. Create products using your images or text (depending on POD) and add titles, descriptions, and keywords.

  9. Set prices and price markups for your products and shops if you haven't already in the shop preferences.

  10. Check your payment preferences and address, If this information isn't correct, you might not get paid!

  11. Get the word out! Promote your shop, store, or products sold on the POD via your website, blog, by word-of-mouth, etc.

  12. Cash your checks, buy more supplies and then go back to step 8.


The benefits of using a Print-on-Demand Service


There are many benefits to working with a POD. Here are a few:

  • You don't have to bill any customers

  • You don't have to worry about shipping

  • You don't have to worry about printing

  • You don't have to worry about product returns

  • You don't have to worry about Customer Service

  • You don't have to worry about the web server or hosting for your shop


The disadvantages of using a POD



  • You lack some creative control over your products since you are limited to what they offer.

  • You have to play by the POD's rules

  • You have to wait between 30 and 45 days to get paid

  • You can't host the shop on your own website.

  • If the POD shuts down, you'll have to set up everything on another.

  • Your POD shop customization will not be as good as you could do on your own web server.

  • You'll typically have header or footer links to the POD's home page which are potential sales leaks.


Here are some PODs that I have tested:


Fine art prints and framed art



Image gifts and collectibles



When selecting a POD consider the following:

  • Payment options. If you don't live in the United States, it is great if they offer PayPal or you'll be waiting weeks to get your check.

  • Store and Gallery design and optimization. Can you add categories, unlimited products, change site design and colors?

  • Product offering. Do they offer the products that you want to sell?

  • Product base prices and markup options

  • Search Engine Optimization - especially if you are not planning to market your products.

  • Account fees. Compare base prices to fees. Sometimes a free POD charges a higher base price to cover the costs.

  • Product Quality. Check each POD's forum and see what people say about product quality.

  • Shipping costs


Conclusion


Above all you should be realistic. Whether you use a POD or not, it takes effort. Don't expect to get rich on a site that you only work on a few hours a week. Expect to get out of it, what you put in. Just like any business it takes time to get recognized. If you like being creative then this might not feel much like work at all. It could be a good opportunity to get a second income since you can do it on the weekend or in the evening after your normal full-time job. Do you use a POD other than one I mentioned here? Please tell me about it by e-mail or in this post's comments. Good luck!

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