I have yet to try it but I found this help page for how to add Adsense to a Google Site. It has a video and in text the basic steps to follow.
More Actions -- Manage site -- Monetize -- Monetize this site
Adding AdSense to your Google Site - Google Sites Help
Update:
I followed the instructions to add my existing Adsense account and the button to monetize didn't work. I modified the home page and the about me page and then the button worked so if you want to monetize your Google Sites site, be sure to edit the pages first!
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