Monday, September 24, 2007

Affiliate Marketing Networks

Affiliate marketing via Affiliate Marketing networks


While many companies offer affiliate programs directly from their websites, It is also important to consider the time it takes for you to manage programs' advertising and promotions and that you consider the reporting and payment options.

Here are the largest Affiliate marketing networks that I have signed up for. I will later post about my experiences using them.

Why should you sign up with an affiliate marketing network?

Well, there are many companies which don't offer in-house affiliate marketing programs, so you'll have to sign up with their associated network to be able to promote their products. If you like to promote products from many companies, you might prefer getting one or two paychecks instead of many. If you live outside of the US like me, you'll appreciate having to worry about fewer checks. If an affiliate program allows payment via PayPal or direct deposit to a Mexican account it is even better.

Why shouldn't you join an affiliate marketing network?

With the exception of ShareASale. I haven't yet done any tests, but I have seen examples of affiliate clicks being stolen. Typically this click piracy comes via web browser plugins which 'offer' discounts or promotions to typical internet users. They call these 'loyalty' programs, but behind the scenes they change the tracking cookie from that of the person who is promoting the product to that of the web browser plugin. They make the commission even though they did absolutely nothing at all while the person who worked hard or even paid to promote a product gets nothing. Although their websites say they go against piracy, I have seen examples of piracy that steal clicks. The only way the commission can be stolen is by replacing the tracking code in the cookie with ANOTHER TRACKING CODE. Therefore all they would have to do is cancel the affiliate account(s) being used with loyaltyware/Parasiteware. Parasite software is bad even if a customer arrives directly to a website without a referral. The parasite web browser plugin inserts its own cookie and makes a commission, again without providing any benefit. The company pays a commission that it wouldn't have had to pay. It is possible for an in-house affiliate marketing program could also be affected by parasites, but it is much less likely.
LinkShare  Referral  Prg

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