Google launches Google Gadget Ads

Google launches Google Gadget Ads

Google gadget ads are a new way to advertise as well as monetize your website and company. The difference between Google Gadget ads and the other ad formats currently available is that the Google Gadget Ads are supposed to be interactive and function as mini-websites. They'll commonly have integrated games or other interactive content. Perhaps a contact form or info sign up.

Policy

Google Gadget Ads must conform to current Google ad design policy so no 'punch the monkey' ads (as mentioned on Adsense Blog) will be allowed.

Ad formats for Google Gadget Ads

Google Gadget Ads will be available in formats that are currently used for image ads. The most popular Google Gadget Ad formats are the rectangle, leaderboard, and skyscraper formats.

Here is a summary from the Google Gadget Ads page:

What are Google Gadget Ads?

Gadget ads enable advertisers and agencies to engage audiences on the

Internet's largest ad network with a rich and interactive new ad format.

* Beyond Rich Media Advertising with "Websites within Websites"
Think of gadget ads as mini versions of your website in any AdSense

ad size.

* Dynamic and Creative Advertising
Truly useful applications incorporating data feeds, maps, images,

audio, video, Flash, HTML or JavaScript in a single creative.

* Largest Global Advertising Network
Reach over 75% of unique Internet users in more than 20 languages

and over 100 countries with no serving or hosting costs.

* Community of Engaged Users Around Your Brand
Users can post and share your gadget ads anywhere.

* Full Interaction Reporting
Receive site-by-site interaction reports tracking dozens of actions.