Check out the competition
Before you start writing that first page of code or installing Wordpress, Joomla, etc., go see what other companies in your industry are doing. Also check site for related industries.
How are their services and products better or worse? How expensive are they? Can you offer the same product or service at a better price or quality? Can you do more promotions or give more of a sense of loyalty or added value?
What do you not like about the competitors' web sites? Are the colors confusing or hard to read? What about the page layout and font size?
Is the website for eyeglasses and contact lenses written in a small font?
Compare each competitor site with the others and make a list of good and bad features. Write down how that bad feature could be fixed or replaced.
Rank each feature accordingly
After you write down all of the above, start ranking each feature that you liked according to necessity. Keep in mind your objectives and target audience. Make the most important features essential to your site design. Integrate them before adding others.
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