Consider which products and services are best suited for your business website

Not all products and services are easy to sell online.

Some difficult to sell products

Farmers are not likely to buy a tractor online because they will want to check it out, test drive it around the show lot, and see all of the controls.

Eyeglasses are difficult to sell online because people want to see what they will look like with them on.

Groceries are also difficult. People like to select fresh goods and they'll be concerned that the could receive food that is past the expiration date.

When selling clothing you must include pictures of models wearing the clothing. Information about sizes are essential.

Consider catalog sales. Catalogs have similar limitations.   The difference is that your website can be interactive.

Plan to add interactive features to show off your products

What interactive features can you add to your business web site to enhance your products and services?

• You could allow visitors to rate the products and add their own reviews.


• You could add a wish list feature for each registered user.


• You could allow them to recommend a product to a friend.


• You could add e-mail reminders for important events that could use a product or service.


• You could provide sample texts, sample images, and limited use software demos.


• You could  show video clips of the homes your real estate company is selling.