designed considering search engines; search engine optimized
A website designed for search engines will have descriptive titles, headers, page titles, image alt tags, and descriptive meta tags. It can be a big task but it can greatly increase traffic to your web site.
easy to navigate.
A site map, clear and consistently placed menus, and menus with titles will all help. Menus should be organized logically.
interesting enough that the visitor has a reason to return later.
A forum, an advice column, contests, personalized user accounts, games, and a blog can all motivate people to return.
opt-in friendly for Newsletters or e-mail notifications for different products
Visitors should be given the opportunity to select information that they'd like to receive later.
An opt-in list of services, newsletters, blog subscriptions, and RSS feed subscriptions will keep them informed. Also give the visitor the opportunity to recommend your site, product, or page to a friend. Referrals bring more customers than search engines because there is automatically a little trust established by the referrer.
interesting enough to guide the user from one section to the next though links and menus.
A web site will be more successful if it leads the visitor from one section to another. On a blog you could include related articles to the end of a post. There could be a page grouping the articles as a series. Give the visitor navigational clues on where to go or they might just leave.
designed to encourage loyalty
You could reward new users who register, allow them their own opportunities to help and get involved.
A site could have a members only area or a blog could have members only articles. You could send them holiday and birthday e-mails and incorporate autoreplies and e-mail visitors who comment on your site or e-mail you.
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